Our webinars
Strategic Marketing for Sustainable Business Growth
This course is suitable for business owners and marketers who want to create an effective marketing strategy with a long-term perspective. Participants will learn methods for building a strategy based on competitor analysis and market research.
The main topics of the course:
Defining the target audience and its needs
Competitive analysis and choosing a positioning strategy
Developing a unique selling proposition
Methods for evaluating and adjusting the strategy depending on the results
Personalizing Marketing to Increase Sales
This course will teach participants how to create personalized offers for customers, thereby improving conversion and loyalty. Personalization is one of the main factors for success in modern marketing, and this course covers all its aspects.
Main topics of the course:
Methods of collecting and using customer data
Creating personalized offers for different audience segments
Automating personalized campaigns
Methods of measuring the effectiveness of personalization
Digital marketing: from basic knowledge to comprehensive strategies
The course covers the full range of digital marketing and is suitable for those who want to create a comprehensive strategy for increasing online sales. Participants will learn how to use social networks, SEO, content marketing and other tools to attract customers.
The main topics of the course:
SEO and content marketing to improve brand visibility
Social media promotion strategies
Using email marketing to retain customers
Methods for analyzing and optimizing digital campaigns
